Women in Sports Tech, Inc. (WiST) announces the creation of a new initiative – WiST Next Gen – to introduce middle and high school young women ages 11-18 to a wide array of career options in the sports tech industry. WiST Next Gen launches with a new webinar series, WiST Presents: Discover Sports Tech!, to be distributed to over 20,000 young women across America. The series aims to not only inspire young women to continue their educations in STEAM classes, but also to encourage their continued participation in sports. Extending WiST’s reach below college age purposefully expands the non-profit’s impact with underrepresented groups and Black communities. For more information, please visit womeninsportstech.org.