What types of companies are you looking for?

The Farm is a technology accelerator, so we look for teams that are developing a product with a technology focus. Most importantly, we look for teams with coachable founders that are solving meaningful problems, regardless of the industry or vertical. We actively consider breakthrough opportunities that can benefit from the Comcast/Boomtown partnership. We encourage teams from around the globe to apply, but teams must be able to join us in Atlanta for the entire 12-week program.

Is my startup too early/too far along?

Successful teams in our program arrive in many different stages. Some have an idea or early prototype, while others have paying customers and have raised funding. We look for startups that are willing to ask tough questions about their business, act on feedback, and pivot if necessary. If a team has fully established their business, market, customer, product, etc, then that company is too far along for us. Because our program caters to individual needs and constantly evolves to best serve the entrepreneur, we’re able to nurture great ideas from nearly any stage of a startup evolution.

Do I have to be based in Atlanta for the 3-month program?

We continue to assess the health situation and risks associated with in person programming. The reintroduction of in person cohorts will be done thoughtfully, with all required safety protocols in place to insure the health and welfare of our Founders, our Team, our Mentors, and our Partners. Optimally, we expect future cohorts to contain a combination of both in person and virtual programming.

How much funding do you give in exchange for how much equity?

We provide each company a rigorous 12 week program, USD $35K cash, and perks valued at over $1.7M (and growing) in exchange for 7% of the company’s common stock. Program perks include hundreds of thousands of dollars in hosting benefits from Google, Amazon, SoftLayer, as well as substantial discounts on software and other products and services that startups often need, like MailChimp, SendGrid, and outsourcing, marketing and design services.

How many founders should we have?

Ideally, we’d like at least two full-time founders to be physically present in Atlanta for the 12 weeks of the program. We like to have a CEO and CTO, so you have a diversity of skillsets represented in the program. However, we know that every company is different. If this is not possible for you, we still encourage you to apply, or to reach out to us so we can better understand your situation. It is possible to have a successful company as a solo founder, but we have found that in order to fully maximize the resources we provide you during The Farm’s program, you need at least two people.

Will you force me to pivot?

We never force a company to change direction–instead we provide each team the tools they need to become expert investigators and have an intimate knowledge of their customers, their market, and the problem they are solving. We will challenge your decisions, then encourage you test your thinking against the data you gather through customer discovery. We believe you should do this with any advice you get from mentors, investors, or others outside the accelerator.


What kinds of companies are you looking for?

The Hardware Lab is free for all entrepreneurs who would benefit from using the space. If you are working on an IoT or hardware product, this lab was built for you. We have a short process in place to vet your company and make sure that we are able to support you and your idea, as well as ensure the safety of the Lab and other Lab users. If you want to learn more or get started using the Lab, head to the Hardware Lab page.

What are some of the specific tools/machines that are in the Lab?

3D printers
Circuit board assembly microscopes
Digital power supplies
Soldering irons
Adobe Design Suite
Laser Printer

The Lab exists to serve the entrepreneur, so we are constantly taking requests for new equipment that would benefit the teams and others.

Do I have to be part of the accelerator to use the Lab?

No. Any early stage startup operating in the IoT industry is eligible to use the Lab.

Do you take equity for using the lab?

No, we offer access to the Lab without cost or exchange of equity.

How much does it cost?

Coworking is available for free to entrepreneurs. Contact us and we will see if it’s a fit.

What kind of access to I have to the space?

You will have access to The Farm 24/7.

What kind of companies can cowork?

Any type of company can cowork, but we give priority to those building technology companies.

What amenities do you offer?

Available options include hot desks, phone booths, conference rooms with teleconferencing capabilities, and more.


Where can I find more info about SportsTech?

Comcast SportsTech lives in detail at comcastsportstech.com


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